PASTA EVANGELISTS

Company overview

Pasta Evangelists provides customers with fresh, handmade pasta, the finest sauces and beautiful garnishes, inviting them to prepare a five-star dish in the comfort of their own home.
 
An online, direct-to-consumer subscription business, Pasta Evangelists is also truly omni-channel, successfully developing diverse revenue streams. It is the only pasta brand in Harrods; it’s in Marks & Spencer’s, Ocado and on Amazon; and launched on Deliveroo during the 2020 lockdown.
 
As a category, pasta is worth £3.8bn in the UK, and £40bn globally and Pasta Evangelists are focused on disrupting this category. In the past two years, revenues have grown 30 times making it one of the fastest-growing companies in the UK. The brand aims to be the authority in fresh, artisan pasta with future plans to supply internationally.

Brief 

To continue its successful growth across multiple channels and increase enterprise value while de-risking operations, the Board decided to create the new role of Chief Operating Officer.
 
Directorbank’s Tim Robb was introduced to the Founder by the Chair and PE investors – Guinness Asset Management and Pembroke VCT – to secure a deeply experienced candidate with the operational expertise to scale up the business alongside the existing Management team.

The role would take responsibility for all operations, customer experience, logistics and finance. Commercial acumen, sound financial understanding and tech platform experience were required. Cultural fit was also important with an energetic, confident personality to complement the passionate, entrepreneurial Founder.

Process

Tim, with support from researcher Tom Warrack, went through a fast yet rigorous search process drawing on Directorbank’s extensive networks and in-depth market mapping to ensure a strong slate of candidates. A thorough search produced several excellent individuals, giving our client a choice of those who met or exceeded the brief. Ultimately, Cass Warrick was offered the role.

Result

With a strong track record of delivering results across fast-paced environments, Cass brings complex e-commerce and operations experience. Notable past roles include Head of Operations and Supply Chain for Patch Plants and senior operational positions at Amazon Fresh.
 
Within a few weeks of joining Pasta Evangelists, Cass had made great progress in improving operations, focusing the growth strategy and harnessing an energetic Senior Leadership Team.
 
Shortly afterwards, the company was acquired by Barilla Group, a major Italian trade buyer. The successful deal will accelerate Pasta Evangelists through scaled-up production and internationalisation. Our work helped equip the management team to reach this next level.

As Direct-to-Consumer brands have rocketed in the last year, Directorbank continues to secure exceptional candidates to match huge demand for e-comm savvy CEOs, COOs and CFOs.