Company overview

Founded in 1993 and based in Sevenoaks, Kit for Kids is an award winning manufacturer of high quality, health & safety focused children’s mattresses. It also has a highly successful educational products arm providing equipment, furniture and flooring to nurseries and schools. With 130 employees, the business has additional operations in Norfolk, Dubai and the US, and trades in over 30 countries. Kit for Kids has featured in the Sunday Times SME Export 100, the annual listing of the fast-growing export companies in the UK, two years running.
As part of an ambitious growth strategy, Kit for Kids has recently received a £3.7m investment from Connection Capital. This will enable the business to keep pace with increased demand from existing retail customers (including John Lewis and Mothercare) for its mattress products and also exploit further significant growth opportunities both in the UK and abroad.

Brief & process

As part of the deal, Luke Matthews, Investment Director at Connection Capital, approached Directorbank’s George Heppenstall to recruit an energetic Chairman with the necessary expertise to add value to the Kit for Kids leadership team. Significant experience as a Chairman in the consumer and branded goods space was required along with a good understanding of working with private equity and a track record in successfully launching and growing brands within entrepreneur led organisations.
Following an in-depth review of our existing network supported by a thorough market research and evaluation process, Stuart Rose was identified and appointed to the position.


Stuart is a BCG veteran with a strong reputation in the private equity world as a highly capable Chairman. His rich career history encompasses chairmanships at Trunki (children’s travel products), Tom Davies Bespoke (eyewear), Hamleys Toy Group, Agent Provocateur (luxury lingerie) and The Rug Company. His most recent exit was MKM Builders Merchants to Bain Capital where he’d been a shareholder and Chairman for over 10 years. Previously Stuart had a 14 year stint at The Body Shop rising to Managing Director and later Deputy Chairman.