Company overview

Gorgeous Retail Group (GRG) is a Hertfordshire-based online retailer of premium cosmetics, haircare, skincare and other beauty products. 
Founded in 2006, the company is run by an experienced management team with a track record of growing and exiting businesses. It operates in a rapidly expanding market and has been significantly boosted by an accelerated consumer shift to online purchasing as a result of the pandemic, a trend which is set to continue. 
The Group recently secured investment from private equity firm Connection Capital to support its organic and acquisitive growth plans.


As part of the GRG deal process, Connection Capital approached Directorbank’s George Heppenstall to source potential Non-Executive Chair candidates for the business. A background within the segment was essential, and ideally omni-channel experience, in order to assist with the strategic development of GRG whilst supporting the Board as they drive the business forward.


With support from our in-house research team, George’s search process was built around Directorbank’s network of proven retail experts. Utilising his sector knowledge and reach, a number of strong individuals were quickly presented to Connection Capital for interview, after which a small selection were introduced to the GRG Board. 

Jeremy Seigal stood out as the preferred candidate and was formally appointed on completion of the transaction.


As the former CEO of Superdrug, Founder of The Perfume Shop, Chair of Revital, and Advisor to a number of health & beauty brands, Jeremy brings deep multi-channel retail experience to the role as well as strong Private Equity understanding. Not only will he provide exceptional strategic support to the GRG team, but he will also add significant value in expanding GRG’s product categories.