Company overview

Based in Ireland and listed on AIM, Diaceutics is an entrepreneurial data analytics and end-to-end services provider to the global pharmaceutical industry.

Enabled by its proprietary DXRX tech platform – the world’s first network solution for the development and commercialisation of precision medicine diagnostics – the company has built the largest repository of diagnostic testing data with a growing network of 2,500 labs in 51 countries.

Diaceutics has worked on every precision medicine brought to market and provides its services to 36 of the world’s leading pharmaceutical companies.

With a firm belief that every patient should get the precision medicine they deserve, Diaceutics unique offering has accelerated and improved the journey to effective patient treatment.


Diaceutics CEO, Peter Keeling, approached Directorbank’s Graham Jones to source an experienced Chair to steer the Board and support the company in evolving its business model to maximise new growth opportunity.

Following the pivotal launch of Diaceutics’ DXRX platform, the successful candidate would have extensive experience of scaling up technology platform-based organisations together with strong commercial skills gained in one or more of Diaceutics’ key international markets.


With support from Researcher Emily Wells, a thorough mapping exercise was completed backed up by analysis of, and referrals from, Directorbank’s proprietary network. Following in-depth interviews, eight candidates were presented to the Diaceutics team from which three exceptional individuals were shortlisted.

Due to COVID-19 restrictions, technology platforms such as Zoom were fully embraced to ensure the search remained fully on track. Deborah Davis, a consummate business leader, was the preferred candidate and successfully appointed to the position.


Deborah brings extensive global experience of delivering growth from a 25+ year career spanning software, fintech, telecoms, e-commerce and platform-based businesses.

Her CEO and executive experience includes 14 years in global senior leadership roles at internet platform businesses PayPal and eBay together with technology companies Symantec and Verizon.

She currently holds a number of NED and Board Committee positions including International Personal Finance plc, IDEX Biometrics ASA and The Institute of Directors UK.